WE WANT TO KNOW WHAT WE ARE SELLING
We want to know what we sell – even 15 years down the line.
For us, sustainability begins with products designed for long-term use. But we also want to know what the fabric is made of, where it comes from, and how it might one day find a new life.
A unique material – DNA
Our textiles gradually acquire a unique identity through Material DNA™, developed by our sister company IZIP AB.
This system organizes information regarding factors such as fiber composition, weight, origin, and product documentation.
Material DNA is not an eco-label; it describes what the material is and where it comes from—and lays the groundwork for what it can become in the future.
IZIP DPP Platform™
CLOSE COLLABORATIONS
We primarily work with suppliers in Sweden and Europe and prioritize long-term partnerships with companies that share our commitment to quality, transparency, and longevity.
10–15 YEARS IS A LONG TIME
Textile we sell today can still be in use ten or fifteen years from now. We do not know what future systems will look like, but we can already give the material an identity that can stay with it.
